There is an upside to this challenge, though. Collectively, Europe’s over-65’s have a disposable income of over EUR 3,000 billion and a substantial part of this will be ploughed back into the caring economy. According to Stephen Von Rump, CEO of Giraff Technologies AB, the EU market for robots and other devices that help taking care of our elderly will reach EUR 13 billion by 2016, and at least EUR 14.5 billion in the U.S.
The demand for care services has many countries stretched to the limit. That’s where technology can help. Says Mr Von Rump: ‘Today there are an estimated 5 million homes in the EU where elderly residents are receiving formal care services, and 12 million homes globally. Those numbers would more than double if one includes elderly who don’t receive formal care, but who (or whose families) would gladly pay for a telecare service if it would extend their time living at home.’
GIRAFF+ : A Robot Carer in your Home
GIRAFF+ is an EU research project to test how a network of sensors in cooperation with a robot can help older people live safer, more independent lives and enjoy social life from their home. The star of the system is Giraff, a telepresence robot. It moves around the person’s home and enable them to interact with family, friends and healthcare professionals via videoconference. The GIRAFF+ system comes with sensors throughout the home and in wearable devices. These sensors are designed to detect activities like cooking, sleeping or watching television, but they also provide medical information, like blood pressure and body temperature. They allow the person’s carers to remotely monitor their wellbeing and to check for falls. One of the users on the GIRAFF+ pilot, 94-year-old Lea Mina Ralli, wrote on her blog: ‘People ask why I don’t just live with my daughter, but she has grandchildren of her own and many new responsibilities. But with this valuable assistant that I call “Mr. Robin” I’m more relaxed about the years ahead, and so are my children and grandchildren.’
An Emerging Market in Caring Technology
‘The system will be installed into 15 homes by the end of 2014,’ says Amy Loutfi, the project coordinator. ‘So far we have had six homes in Europe – two homes each in Spain, Sweden and Italy – where people have lived with the GIRAFF+ system. We are currently in the middle of the evaluations, but we see that various aspects of the system are appreciated differently by the different users. This goes to show that there is no ‘one-size fits all’ approach to technology at home, and that the latter should be both adaptable and tailored to user’s needs.’
Current plans are to put the system in commercial production next year, based on an upfront fee and monthly subscriptions which would make it competitive when set alongside increasingly expensive full-time care.